International Business research paper written in the JOURNAL STYLE Essay

International Business research paper written in the JOURNAL STYLE ARTICLE - Essay Example Indeed it dominates the market with its very affordable Haute Courte fashions for the girls and women on the move. It sells an average of 30 pairs of knickers a minute, 6,000 pairs of jeans a day and 35,000 pairs of shoes every week. â€Å"Topshop attracts women from their teens to the 40s searching for a weekly fashion idea†. (Topshop Website). While basically aiming at the female section, it also fashion lines for men as well as babies. It’s co-branding with Kate Moss, the famous Model earlier this year was a calculated move to give it a fresh thrust to move into the lucrative American and European markets, and it has since never looked back. It has 309 exclusive stores in the UK and numerous famous retailers across US and Europe offer it space at their outlets for a varied and extensive exposure. Indeed the first week’s sales at the UK outlets of the Kate Moss collection exceeded  £ 3 million, were beyond expectations and are going strong ever since. (Fashion United News). Celebrity names do have a positive impact on sales and profit figures and those especially from the world of fashion and entertainment, after sports, are engaged regularly by consumer product manufacturers and retailers. (Sarah Modlock). Consumers have favoured products sponsored or endorsed by celebrities and this is particularly true for apparel and accessories as people have a penchant to look good and thereby feel good. Introducing and aligning with Kate Moss by Topshop was a brilliant move and has paid handsomely. It is expected to improve the sagging bottom-line of the company and will be a grand success. Topshop is owned by Arcadia Group, which also owns British Home Stores, Miss Selfridges, Burtons, Dorothy Perkins and others, and the financial results for the group at the end September 2007 are as follows. It had a total sale of  £ 1.8 billion with profits of  £ 293.3

Personal and Organizational Ethics Essay Example | Topics and Well Written Essays - 2000 words

Personal and Organizational Ethics - Essay Example Therefore utilitarianism in developing morals seeks to develop an account of moral evaluation and moral direction that expands it. Ferrell & Fraedrich (2010) argues that relativism perspective indicates that ethical behavior is derived from the experiences of individual groups and individuals. Therefore, relativists view themselves or the people around their areas, as their basis for defining ethical standards. These are the guiding principles behind developing morals and ethics that form the personal ethics, which have to be exercised on a personal basis and have to be exhibited in private and in any organization. Personal Morals and ethics Largely, my personal values are more shaped by having a good interaction with others. The values that I hold include viewing each and every one as important and having a purpose either in private life or in the organization. Through these values, I have learned to listen to others with keen interests and offer due diligence to their perspectives. Each and every one has a point of view that can be important, and which if followed would offer a better understanding or aid in performing better in a certain perspective. Through these values, I have managed to relate well with others, and earn respect, honor and many leadership positions that I have excellently found myself in. These have put me in a better place to lead a larger setting such as an organization. Through these values, I have always developed an elaborate code of ethics that have aided in achieving good relations with people. As argued above, the principle of utilitarianism requires that one has to increase the good of action to others or promote the benefit that a certain action has to present. This in addition indicates that we have to abide within strong professional and individual ethics that are related. Velasquez (2008) argues that ethics are the rules in which one has to operate. It is through morals that are derived in my values that the rules of action in ethics are derived and have enabled me to cope harmoniously both on private platform and in an organization setting. Ethics are based on morals in that as Velasquez (2008) argues morals are standards of individual that regard what is good or bad , and in the principle of utilitarianism, a good act has to be advocated, leading to being morally upright and hence ethical in practice. The personal mission is always to act ethically and uphold my esteem in private and in an organization level and value the importance and purpose of others whom we have to have close contact in official and unofficial basis. The vision is to be helpful and create value to the lives of others in the organization through my strategic operations or interaction. This is the roadmap through which I have to achieve the overall growth and development on personal basis and in the organization. Organization’s mission statement The mission of the company is â€Å"to sustain commercial success as a global ma rketing company of branded casual apparel. We must balance goals of superior profitability and return on investment, leadership market positions and superior products and service. We will conduct our business this way and demonstrate leadership in satisfying our responsibilities to our communities and to society. Our work environment will be safe and productive and characterized by fair